Winning

What is it that makes any given car desirable? Looks are key in first impressions, but a truly appealing car goes beyond that initial attraction and makes you fall head over heels- for life.

To measure owner satisfaction as a whole, J.D. Power conducts an APEAL (Automotive Performance, Execution and Layout) Study that surveys thousands of new-vehicle buyers following the first 90 days of ownership, gathering responses to inquiries about 77 individual vehicle attributes. Using this information, the company is able to clearly determine which models/brands are the most appealing and satisfying to their owners. An attractive exterior and interior design, engaging performance, day-to-day usability, comfort, and amenities are all considered.

More than 69,000 new car owners took part in this years survey, spanning over 243 models from 33 manufacturers in 10 pertinent categories. This year, a total of 25 models receive an award for their overall appeal.

For the 13th consecutive year, Porsche dominated the survey with the highest overall APEAL index score of 884.

“The aim of our company’s actions is to have thrilled customers”, says Oliver Blume, President and CEO of Porsche AG. “The results of the J.D. Power study give us renewed confidence that we are following the right path with our strategy. It is now clear that alongside the quality of the product, it is also the level of service and communication with our customers that resonates.”

Porsche knows very well that appealing vehicles display attractive exterior and interior design, deliver engaging performance, and are packed with surprise-and-delight features. You can’t argue with the best, and Porsche never intends to be anything less. Take a peek into our vast inventory- and see the best in action for yourself.