An unusual planting campaign in Germany has led Porsche to
assemble their brigade for a planting escapade. Trinkerwasserwald has been
promoting deciduous growth in their forests that are primarily made up of
coniferous woods. Deciduous growth is believed to generate and retain an
average of 800,000 more liters of water per hectare than forests composed of
coniferous trees. This has been confirmed to be the case generation after
generation.
Porsche took it upon themselves to plant 5,000 deciduous
trees in the forest associated with their community. These trees will be the
first step towards rejuvenating their storm-damaged woodland areas and will
eventually be capable of supplying an insurmountable amount of drinkable water
for the community.
Michael Steiner, Member Executive Board for Research and
Development at Porsche AG, says, ”The approach taken by Trinkenwasserwald is
fascinating because it is as simple as it is effective” … “By having the
drinking water forest in the immediate vicinity of our Development Centre, we
are able to emphasize the commitment we have made to take responsibility for
people, the environment, and society.”
Trinkerwasserwald acknowledges Porsche’s efforts as a
partnership in the grand effort of promoting the idea of sustainability on a
global scale. Both companies are putting in their efforts not only to do their
part in alleviating our crippled environment, but to incite others to help make
these necessary efforts.
Take heed from these corporations by making a difference within your own means- even if that simply entails planting one tree!
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