Since 2010,
Porsche has doubled its global workforce to over 26,000 employees to keep up
with the growing demand. And now with Porsche starting to develop its first
all-electric sports car to compete with Tesla, they plan on adding 1,400 more.
Porsche, a luxury
division of Volkswagen AG, is also seeking about 900 positions will be created
in production, 300 in development and 200 in administration for the project.
They are also adding 300 information-technology specialists, 50 digital experts
and more apprentices, part of an industry-wide hiring push as carmakers try to
compete with the likes of Google and Apple Inc in connected-car technology.
The division has
also been weighing a bid from Panasonic Corp to provide the long-range battery
for the car, people familiar with the matter said in March. Final assembly of
the battery systems will be done in-house at one of the new production
facilities in Zuffenhausen and parts manufacturing for the new car will be
flexible to offset swings in demand between electric vehicles and traditional
combustion motors.
Porsche
needs about 10,000 annual vehicle sales for a model to be profitable and as
soon as 20,000 deliveries per year are reached, it starts to be fun in terms of
returns reaped. When Porsche started the Cayenne and Panamera, they also signed
off on the projects with estimated production volumes of 20,000 car annually.
The Cayenne turned out to beat estimates significantly. Porsche’s best-selling
model last year was the new Macan compact SUV, at 80,216 deliveries, followed
by the Cayenne with 73,118 vehicles. Porsche sold 17,207 Panamera coupes in
2015 and is rolling out a revamped version this year.
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